The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The retailer launched its e-commerce site a year ago.
Shopko has named Michael Sidders as the retail chain’s vice president of e-commerce. The general merchandiser last August announced its entry into e-commerce.
Sidders joins Shopko from The Occasions Group Inc., which sells invitations and accessories for special occasions. Sidders worked as the retailer’s vice president, e-commerce marketing.
At The Occasions Group, Sidders oversaw web marketing performance across the company’s direct-to-consumer and business-to-business units. Before that, Sidders held marketing and e-commerce positions with Fingerhut Direct, Gander Mountain Co. and Northern Tool & Equipment Co.
“We are delighted to have Mike join our team. His knowledge and expertise in e-commerce marketing strategies and technology solutions will be invaluable as we leverage the Shopko brand and grow Shopko.com as a new channel of distribution,” says W. Paul Jones, president, chairman and CEO of Shopko. “We look forward to his contributions as we continue to develop and strengthen our online business."
Shopko Stores Operating Co. LLC is an affiliate of Sun Capital Partners Inc., a private investment firm. Shopko operates 141 stores in 13 states. Shopko initially had put its web site management under Ray Peterson, chief technology officer and head of e-commerce.