Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jason Binn will consult and build relations with luxury brands.
Private flash sale site Gilt Groupe has named Jason Binn as chief advisor to its chairman, Kevin Ryan.
Binn, CEO and co-founder of Niche Media, which publishes local luxury magazines for such cities as Los Angeles, Boston and Chicago, will work as a consultant for Gilt and build relationships with the luxury brands Gilt sells, the retailer says.
Binn started his publishing career as co-founder of Ocean Drive magazine in 1993. He founded Niche Media Holdings in 1998. In 2006 Niche Media joined the Greenspun Media Group.
"I have been watching closely as Gilt Groupe has evolved from its entry position of offering luxury women's apparel to cross-category lifestyle brands,” Binn says. “The company is driving a new revolution of e-commerce and I am thrilled to participate in shaping the next phase of Gilt's future."
"Jason's experience and authority in the luxury market, together with his deep relationships across various industries, will allow us to further expand upon Gilt's roster of over 1,000 brand partners," Ryan says. "As we continue to launch new categories, Jason will play in an important role in helping us form strategic partnerships and collaborations."
Gilt recently launched its local services site, Gilt City, which sells event tickets and services ranging from restaurant meals to dry cleaning. In July, it named three execs to help lead the site. Nate Richardson, former vice president and general manager of Gilt Man was named president of Gilt City, Zach Overton director of ticket sales, and Angela McManamon senior director of regional sales, East Coast.