The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
The Android app follows the retailer’s iPhone and iPad apps.
Private sale site Rue La La has launched a shopping app for phones using Google Inc’s Android operating system. The app follows Rue La La’s shopping apps for Apple Inc.’s iPad and iPhone as well as a May upgrade of its mobile commerce site.
The app enables Rue La La members using Android devices to access and buy from Rue La La. It offers high-resolution product images, alerts that remind members when their favorite brands are on sale, and an integrated checkout that saves members’ payment and shipping information so they can quickly purchase discounted items before they sell out. The app also provides social media integration with Facebook and Twitter that allows members to share their shopping success and to invite friends to join Rue La La. The flash sale site’s deals last just 48 hours. Rue La La worked with mobile app developer Raizlabs to create the application.
"Rue La La continues to bring the thrill of private sale shopping anywhere and everywhere,” says Ben Fischman, CEO, Rue La La. “A fast-growing number of our members are on Android phones, so we created this app to give them the access they desire. Members can shop conveniently and with enhanced benefits delivered from their mobile phone. Shopping is now more accessible and fun.”
Recent research from web and mobile web measurement firm comScore Inc. finds smartphones using the Andriod operating system increased four percentage points to capture 13% of smartphone subscribers for the three-month period ended in May, up from 9% for the three-month period ended in February.
Rue La La entered mobile commerce in 2009 with the introduction of m.ruelala.com, a mobile web site. Its rival Gilt Groupe launched an Andriod shopping app in July. Gilt also has shopping apps for the iPhone and iPad.
Rue La La, No. 103 in the Internet Retailer Top 500 Guide, is owned by e-commerce platform and technology provider GSI Commerce Inc. Rue La La reported web sales of $157 million in 2009.