September 1, 2010, 12:00 AM

The top retailers in search

(Page 2 of 2)

The big retailers are continually expanding the keywords they bid on to drive more traffic, Smith adds. "They're diversifying their keyword categories with new combinations of keywords that will create more sales opportunity and customer acquisition."

mark@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

FPO

Will Gensburg / E-Commerce

How to win with online shoppers in Canada

90% of Canadians live within 100 miles of the U.S. border and most already shop ...

Advertisement