September 1, 2010, 12:00 AM

Line by Line

(Page 2 of 2)

Add-ons

If the e-commerce platform does not include all elements of a web store, or you prefer a solution better suited for you, you may also need to budget for the following:

Site Search: $2000-10,000 per month

Personalization/ Product Recommendations: $1500-3000 per month

Ratings & Reviews: $1500-3000 per month

Web Analytics: Free to $15,000 per month

Depending on your business you may have to figure in costs for mobile commerce and selling internationally. And don't forget the cost of the team that manages the e-commerce site, and training expenses to make your personnel better at their jobs.

Once you have projected revenue and expenses, you should project those out over three to five years in a profit and loss format. Seeing it all together and over a period of time will provide a better understanding of how your business works financially.

Bernardine Wu is founder and CEO of FitForCommerce, a best practices e-commerce consulting firm that helps e-retailers define requirements and select e-commerce technologies.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Aaron Press / E-Commerce

Gather more data, leverage more data, stop more fraud

A look at ways to prepare for the risks of high-volume e-commerce seasons following a ...

FPO

Mehdi Daoudi / E-Commerce

Managing web performance in a modern web world

Retailers rely on a variety of vendors to track activity on their web sites, provide ...

Advertisement