Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
The online marketplace also raised additional capital.
Etsy.com has hired a Google Inc. veteran as chief operating officer. The online marketplace, which sells handmade goods, also has raised additional capital.
Adam Freed, the new chief operating officer, worked at Google in product management and online sales and operations, leading the search engine’s growth efforts outside the United States.
“I spent years travelling the globe, trying to understand the people who use Google and making sure that Google responded to them,” he writes in a blog post. “I hope to bring all I learned in those travels to Etsy.”
Index Ventures led Etsy.com’s fifth investment round, the online marketplace says. Index invested $6.3 million dollars in Etsy and bought shares from some of the company’s earliest investors, Etsy CEO Rob Kalin writes in a blog post. Existing Etsy investors Accel Partners and Burda Digital Ventures also took part in the round. The total amount raised reportedly is $20 million.
Kalin says that Etsy, with 125 employees, is adding workers for phone support and live chat, and to ensure the company can answer e-mails within two hours; the company aims to offer customer service in a handful of languages all day long, he adds.
Etsy is also is hiring workers for engineering and site improvement. “We’re looking forward to vast improvements currently in the works for Etsy,” Kalin writes.