The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The app supports the retailer’s loyalty program, but not purchases.
OfficeMax Inc. this week launched a mobile shopping app for consumers with iPhones and iPod Touch devices made by Apple Inc.
Consumers can download the app for free from Apple’s app store, and use the tool to view deals and offers, locate OfficeMax stores and click through to the retailer’s mobile site to shop for office products. “The app enables customers to link to OfficeMax’s mobile web site; however, purchasing directly from the OfficeMax app is not native in this current version,” says a spokeswoman for the retailer. “We are exploring options to integrate this in future releases.”
Members of the retailer’s MaxPerks loyalty program also can use the app to access their accounts and browse purchase history. “The MaxPerks Reward cards are in the app and can be redeemed by entering the number on the reward card at the register in-store or online when you check out,” the spokeswoman adds.
OfficeMax developed the app with Rosetta, an interactive marketing agency. Development took three months from concept to launch, the spokeswoman says. OfficeMax plans to release apps for non-Apple devices but the retailer gave no timetable.
OfficeMax introduced its mobile site in late 2009, the spokeswoman says, prior to the Friday after Thanksgiving, often viewed as the beginning of the peak holiday shopping season. A mobile site for the MaxPerks program made its debut in the first quarter of 2010.
OfficeMax is No. 7 in the Internet Retailer Top 500 Guide.