An advertising watchdog’s report found dozens of claims that it says were false and deceptive. Wal-Mart blames suppliers.
LightInTheBox.com now offers students and parents the opportunity to buy Chinese made products for school.
BEIJING, Aug. 25 /PRNewswire-Asia/ -- LightInTheBox.com now offers students and parents the opportunity to buy Chinese made products suitable for school use directly from China. Products are offered at a fraction of the price of what consumers would pay for the same product at traditional retailers.
The global online retailer has launched a special promotion in time for the back-to-school season and has specially selected a range of electronics, cell phones, computer accessories and fashionable clothing suitable for use by college students. High school and primary school aged children will find a vast range of clothing, watches, MP3 players and other electronics at reduced prices.
The special promotion also offers customers a free coupon, allowing them to get an additional US$5 or US$10 off their purchase if they spend over US$50 or US$100 respectively on products featured in the promotion.
"We all know how frantic it can get if you do your back-to-school shopping the traditional way, that is, at the local mall. So LightInTheBox offers an alternative, stress-free way to shop for a range of essential back-to-school items," says Alan Guo, CEO of LightInTheBox.com. "It doesn't matter if you are a parent looking for school supplies for your children or a college student looking for products in preparation for the coming academic year - LightInTheBox has the items you need and you will surely save money in the process."
In most countries in the Northern Hemisphere, students are on school holidays during the summer months, although dates do vary. Students return to school from their summer holidays around September, and often, the days preceding the commencement of school is a busy shopping time. Every year, this period becomes a hectic time during which students and parents rush to acquire all the stationery supplies (such as pens, pencils, erasers, crayons, binders, notebooks and rulers), uniforms, text books, electronics and gym shoes needed for the coming school year.
Popular items on the back-to-school shopping lists of high school and university students this year include Apple MacBooks, Lexmark or Epson printers and JanSport or Eastpak backpacks. Other Apple items like the iPhone, iTouch or iPod Nano are also popular with this group. While primary school aged children are hoping to obtain SpongeBob SquarePants, Sesame Street, Toy Story 3, Tinker Bell and the Great Fairy Rescue, Iron Man or Disney Princess themed backpacks, lunchboxes or even stationery items.
LightInTheBox.com is a leading global online distributor. It offers more than fifty thousand quality products to customers in more than 160 countries, and serves both individual and commercial customers.