Retailers shift their ad spending from TV, radio and print ads to digital ads.
Bill Barlow will oversee global business development for multichannel marketer.
CLEARWATER, FL., Aug. 23, 2010 — OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, Inc., the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., appointed Bill Barlow as Executive Vice President of Global Business Development effective Aug. 15, 2010.
This role, a first of its kind for OmniResponse, will leverage Mr. Barlow’s international relationships to extend the company brands to consumers globally. In addition to finding new products and brands to bring to market, Mr. Barlow will continue to focus on building a team of experts in the field of Live Shopping and international marketing to create scalable and profitable revenue growth as we move into to 2011.
Mr. Barlow stated, “I am thrilled to accept the opportunity to be part of the OmniResponse family. The team that Robert DeCecco is assembling is incredible. His vision, focus and commitment to this company are incredible. I feel honored to be part of this team and to share his vision.”
With over thirty years experience in the multi-channel direct consumer space, Mr. Barlow has participated in numerous product brand launches, which have generated hundreds of millions of dollars in revenue. Prior to his appointment with OmniResponse, he was most recently President of Direct Ventures International (DVI), a direct response services company that specialized in providing unique marketing and product development services. Mr. Barlow’s other professional involvements include Famous Discoveries (Co-Founder), Thane International, OmniCast Corporation (Co-Founder), and HSN Direct International. Mr. Barlow is a live TV shopping specialist and has physically visited and worked with a multitude of 24/hour live shopping channels around the globe.
Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., said, “To say we are thrilled to welcome Bill Barlow to the OmniResponse Executive Team would be an understatement. We believe Bill's depth of experience, along with his global industry relationships will help OmniResponse grow to become a leader in the Live Shopping and Direct-to-Consumer channels on an international basis. This leadership will help us achieve material worldwide revenue growth in the near future.”
About OmniReliant Holdings
OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.
The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com.