August 24, 2010, 11:42 AM

inSegment Inc. To Handle Web Marketing for Fenway Triangle Trilogy

Boston luxury residential apartment and shopping complex goes all digital.

Needham, MA (Aug. 18, 2010) - inSegment, Inc., a full-service digital marketing company, announced today that it has been chosen to plan and carry out the digital marketing program for Fenway Triangle Trilogy, a one-million-square-foot development of shops and luxury apartments at the corner of Brookline Avenue and Boylston Street in Boston.

inSegment will develop and implement a multifaceted digital marketing plan to include  a comprehensive search engine lead generation program and a social media program. The cornerstone of the campaign will be the launch of a new Fenway Triangle website based on inSegment’s Conversion Architecture methodology developed by Alexander Kesler, President and Founder of inSegment. Kesler’s experience in start-up operations, marketing, sales and new venture development has helped to shape inSegment as an inbound online marketing agency.

“inSegment is thrilled to have the opportunity to work with the most prestigious luxury apartment development in Boston. We look forward to designing and executing a highly measurable and efficient Web marketing program,” said Oleg A. Vyadro, Founder and Principal of inSegment.

Fenway Triangle Trilogy adds to inSegment’s comprehensive real estate portfolio that includes clients in luxury residential, second home and golf communities, retail, office, private student housing, industrial and corporate platforms. inSegment’s New England clients include Quechee Lakes, a luxury golf community situated on 5,200 acres in Vermont and The Newbury Line, a brand created and designed by inSegment to market the largest single-owner portfolio of retail, commercial and residential properties located on Boston's Newbury Street.

Leading New England real estate developer, Samuels & Associates, developed and opened Fenway Triangle Trilogy in 2006 and continues to provide leasing and property management services.

About Fenway Triangle Trilogy

Fenway Triangle Trilogy is a luxury apartment development located in the Fenway neighborhood of Boston and overlooks Back Bay and Kenmore Square. The complex consists of three high-rise towers consisting of 405 studios, one, two and three bedroom luxury rental units. The complex also includes 171 apartments that are owned by Harvard University for Harvard Medical students, faculty and staff.

About inSegment, Inc.

inSegment, Inc. is a full service digital marketing agency that conceives and implements custom digital programs for companies in diverse industries, including software, luxury and commercial real estate, financial services, publishing, professional services and retail. Its services include website development and conversion optimization, search engine marketing, social media marketing, email marketing, recapture marketing, and mobile applications development and distribution.  Central to all inSegment programs is the requirement of complete measurability. Through innovations such as its Conversion ArchitectureÔ website optimization system, inSegment has been consistently delivering industry leading ROI to all of its clients.

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