Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
As m-commerce sites grow, some retailers are running into a roadblock. They can’t track how their mobile sites perform.
Web measurement and testing company Keynote Systems also offers a beta version of its mobile web site testing tool called Mobile Internet Testing Environment 2.0. The vendor plans to roll out the feature in the fall. Keynote says the program can test content with more than 1,600 mobile devices over a live wireless network, mobile carrier or Internet connection.
Regardless of whether a retailer can measure its mobile site speed, consumers expect mobile sites to be fast.
25% of mobile web users expect mobile sites, including m-commerce sites, to finish loading on their mobile phones almost as quickly as PC web sites do on a computer, according to a study of more than 1,000 mobile web users from web and mobile web measurement firm Gomez Inc. 21% expect them to load as quickly, and 12% expect them to load faster. 31% expect mobile sites to load a bit more slowly on their phones compared with PC web sites accessed via computer, and 11% expect the sites to load much more slowly on their phones.