Retailers shift their ad spending from TV, radio and print ads to digital ads.
It’s the third straight quarter of growth of at least 14%.
E-commerce sales grew at nearly double the rate of total retail sales during the second quarter, the U.S. Commerce Department reported today.
E-commerce sales grew 14% during the second quarter of 2010 from the same quarter last year, maintaining the strong growth of the previous two quarters, when e-commerce registered growth rates of 14.3%, and 14.6%, respectively. Total retail sales in the second quarter this year grew 7.5% from a year ago, according to estimates released last week by the Commerce Department.
Seasonally adjusted e-commerce sales totaled $39.7 billion during the second quarter, an improvement of 2.6% from the first quarter of 2010; those sales accounted for 4.1% of all retail spending during the second quarter. Seasonally adjusted e-commerce sales for the first half of 2010 stood at $78.4 billion and represented approximately 4.1% of total retail spending.
The U.S. Census Bureau indicates seasonally adjusted total retail sales during the second quarter reached $971.4 billion. When excluding sales in categories not commonly bought online—automobiles, fuel, grocery and foodservice sales—Internet Retailer calculates that e-commerce accounted for 7.3% of retail sales during the quarter. This is down slightly from the first quarter, when online retail sales accounted for 7.9% of sales in categories where web retailers typically compete with bricks-and-mortar stores.
Without the seasonal adjustment, the U.S. Census Bureau estimates e-commerce sales during the second quarter reached $37.2 billion, up 1.5% from the first quarter and up 13.7% from the second quarter of 2009. Non-adjusted e-commerce sales represented 3.8% of total retail sales during the second quarter. Total non-adjusted retail sales were $988.9 billion, up 10.3% from the first quarter and up 7.5% from the second quarter of 2009.