August 16, 2010, 2:08 PM

GSI Commerce expands into Asia

Kaoru Nakashima will lead the company’s Asian operations.

Lead Photo

Kaoru Nakashima, GSI Commerce vice president of Japan and Asia Pacific

GSI Commerce Inc. announced it is opening an office in Tokyo and has hired former Toys ‘R’ Us Japan executive Kaoru Nakashima as vice president of Japan and Asia Pacific.

Nakashima will open the Japanese office and will oversee both the company’s existing Asia-Pacific client base and its efforts to attract new customers.

“With the addition of Nakashima to lead GSI’s e-commerce operations in Asia Pacific, our clients can expect the same level of e-commerce sophistication in Asia that GSI has developed in North America and Europe,” says Steve Davis, GSI International executive vice president and president.  “Nakashima has a fantastic track record in the e-commerce space across a broad range of sectors and we are delighted to welcome him to the team.”

Nakashima previously worked as general manager and corporate officer for Japanese TV shopping channel Jupiter Shop Channel, where he oversaw e-commerce, marketing and TV programming. Prior to Jupiter Shop Channel, he was marketing director at Toys ‘R Us Japan, a subsidiary of Toys ‘R’ Us Holdings Inc., No. 37 in the Internet Retailer Top 500 Guide.

In related news, GSI also named Scott Proctor chief technology officer and head of quality for its Global Marketing Services division. He will report to Chris Saridakis, CEO of the division.

Proctor previously worked as managing member of computer networking and systems integration vendor Integrated Services. He has also worked for AstraZeneca Pharmaceuticals and General Electric Healthcare Life Sciences.

“Scott’s extensive experience in information technology, finance and operations will be invaluable to us as we continue to expand and strengthen our services,” says Saridakis. “Under Scott’s guidance, we will focus on integrating the core platforms and technologies across GSI’s interactive marketing solutions to maximize value for our clients.”

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