August 13, 2010, 1:14 PM

United States Tennis Association Launches a New Membership Site

The site includes an order management system and managed services.

Ann Arbor, Mich., Aug. 12 -- Fry, Inc., a wholly owned subsidiary of Micros Systems, Inc. and a leading e-commerce solutions provider, today announced the launch of a new membership web site for United States Tennis Association (USTA), a not-for-profit organization that promotes and develops the growth of tennis.

The site, was implemented on Fry's Open Commerce Platform (OCP) and offers pre-sale support and marketing, memberships for sale, and after-sales service.  This hosted solution includes a database that stores transactional and membership information and incorporates industry best practices in regards to creative and user experience design.  

Fry worked with the USTA to improve and streamline internal operations to allow its business users to manage data, enable its call center agents to assist effectively current and new members, and give its management and technical team the guarantee of a PCI compliant solution, accurate data feeds, and 24/7 support.  

"The new design and functionality offers our members a much more efficient and engaging online experience," says Barrie Markowitz, managing director of the USTA. "Fry offers the end-to-end solution and the user experience expertise we need in a partner. Perhaps most importantly, we now have a flexible platform that can accommodate our growing online needs."

"Fry's content management tools and personalization engine enhance USTA's online merchandising and promotions capabilities to retain and attract members," says Rudy Pataro, president of Fry. "We are proud to work with an established membership organization such as the USTA and we look forward to a lasting partnership."

About the USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of Micros Systems, Inc. and part of the Micros-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions.  From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool.  One of the industry's leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at

comments powered by Disqus




From The IR Blog


Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...


Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides