Retailers shift their ad spending from TV, radio and print ads to digital ads.
Consumers can use the mobile site to access the shoe retailer’s complete catalog.
Nine West Footwear Corp. is trying on mobile commerce for size, launching an m-commerce site. The retailer says it designed the site, NineWest.com/Mobile, to meet the on-the-go shopping needs of the digitally connected shoe and accessory enthusiast who wants to learn about the latest trends or make a purchase from her mobile device.
Nine West Footwear, a division of Jones Apparel Group Inc., No. 219 in the Internet Retailer Top 500 Guide, is using the m-commerce technology within its e-commerce platform from Demandware Inc. The retailer says using its existing e-commerce technology provider made the m-commerce implementation quick and easy.
“Our shoppers are beginning to rely on their mobile devices for more than just talking to their friends or sending text messages. By using Demandware’s mobile commerce technology we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers,” says Ron Offir, president of e-commerce for the Nine West Group. “Working with Demandware gives us the functionality needed to address our customers’ existing appetite for mobile shopping, and at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future.”
On the m-commerce site, customers can access the complete catalog of products found on the Nine West e-commerce site. They can purchase products, search for products and access their Nine Loves accounts that contain default payment, billing and shipping information. Consumers also can sign up for e-mail alerts, communicate with customer service and locate Nine West retail stores.