Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Fred Sammet helped lead online initiatives for the fashion retailer.
Fred Sammet, a veteran of online retailing, has taken over as vice president and chief information officer for Speed FC, a provider of e-commerce technology as well as fulfillment and call center services. Sammet comes from The Neiman Marcus Group Inc., where he worked as the retailer’s I.T. director.
“Speed has enjoyed significant growth since 2006. We are confident that Fred Sammet has the expertise and experience to take Speed to the next level of service, enhancing our ability to deliver flexible, practical and responsive technologies to our customers,” says Jeff Zisk, the company’s president and CEO.
Neiman Marcus is No. 41 in the Internet Retailer Top 500 Guide. At Neiman Marcus, where Sammet had worked since 2000, he led initiatives that helped the retailer’s online business increase to more than $400 million from $2 million, Speed says.
Sammet also has worked for IBM and has owned a consulting firm that focused on business-to-business e-commerce initiatives.
“Speed has been on my radar for several years as I’ve watched it become an established leader in the end-to-end e-commerce market,” Sammet says. “Information technology has been a major contributor behind the scenes, and I expect technology to step to the forefront as a significant and visible differentiator for Speed going forward.”