August 9, 2010, 1:26 PM

Search engine marketing firm NetElixir hires a national sales director

Nick Pifani worked as a sales executive at Google Inc. and YouTube.

Nick Pifani, a former sales executive at Google Inc.’s Search and YouTube Platform, has joined retail focused, online customer acquisition firm NetElixir as national sales director. He is responsible for establishing new relationships and driving sales with the internet retail community.

Nick most recently worked as director of client services at TrueAction, a GSI Commerce Company. He will report to founder and CEO of NetElixir, Udayan Bose.

“Nick’s strong expertise in search and developing strategic relationships will be incredibly helpful in establishing NetElixir as a market leader in SEM and CSE technology as well as services space,” Bose says. “Our partnerships with the retail industry leaders are essential to the success of our integrated SEM, CSE and retail analytics technology platform- LXRRetail, and with the addition of Nick to the team, we could not be more confident that we have placed those responsibilities in capable hands.”

NetElixir ( offers technology and full service  search engine and shopping engine marketing solutions to clients like Omaha Steaks, Oneida and K-Swiss.

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