More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Adam Klein runs his own consultancy and teaches journalism.
Digital music e-retailer eMusic has named veteran media consultant Adam Klein as president and CEO. Klein runs his own consultancy, Media Leader LLC, and is an adjunct professor at Columbia University Journalism School.
Klein will replace president and CEO Daniel Stein at eMusic, No. 264 in the Internet Retailer Top 500 Guide, on Aug. 23. Klein has more than 20 years of experience with media companies, including working as a strategy and change management consultant as lead partner with Booz Allen Hamilton’s media practice, with Boston Consulting Group and with his own company, Klein & Co.
He also has held executive roles at AskJeeves.com, where he was president and chief operating officer; toy manufacturer and retailer Hasbro Inc., as executive vice president and president of global marketing; and at rich media advertising network VideoEgg Inc., as president. Other former posts include executive vice president of strategy and business development at record label and music company EMI Music; executive advisor to the chairman and CEO at MTV Networks and executive advisor to the CEO at South African Broadcasting Corporation.
Outgoing CEO Stein will keep his role as eMusic chairman and remain part of the retailer’s management team, eMusic says. “As eMusic continues to grow its business and provide the best online service for people who are passionate about music, Adam’s leadership in digital media and his successful track record as a business builder is custom-made to take on the CEO role,” Stein says. “His decision to join eMusic speaks to his high regard for the platform we have worked so hard to create, and we are now poised to take the company to the next level together.”
EMusic posted Internet Retailer-estimated web sales of $80.5 million, which was about even with estimated web sales for 2008.
In February, eMusic hired Lee Nadler as chief marketing officer, making him responsible for adding and retaining club members and overseeing eMusic’s worldwide marketing and business development operations.
Also this year, eMusic, which focuses on independent music, added digital music downloads from the Warner Music Group to its online digital music store, eMusic.com. Warner Music Group labels include Atlantic Records and Sire.
In April, the retailer launched a loyalty program that engages consumers with opportunities to meet rock stars and win trips and concert tickets, and to receive discounts on music player accessories.