August 5, 2010, 12:55 PM

E-retailers grow revenue in Q2 without deep discounting, MarketLive says

Revenue was up 12.65% year over year and average order size up 5.39%.

Lead Photo

Online revenue was up 12.65% in the second quarter for 70 retailer clients of e-commerce technology provider MarketLive Inc. in a same-store comparison with Q2 of 2009.

What’s more, the e-retailers did not have to lure shoppers with low prices, suggest the data released today. Average order size was up 5.4% to $158.53 from $150.42 while the number of units per order was essentially unchanged at 3.42. That indicates the average price per unit sold was more than 5% higher than in the same period last year.

Other positive signs for e-retailers in the quarterly MarketLive Performance Index include visits increasing 15.4% year over year and the conversion rate improving 18.5% to 4.39% from 3.70%.

At the same time, however, the shopping cart abandonment rate increased nearly 1% to 61.1% from 60.5% and the percentage of visitors who left a retail site after viewing just one page went up nearly 7% to 34.1% from 31.9%. “Shoppers continued to be bargain-conscious and visited multiple sites before purchasing,” MarketLive concludes.

The engagement rate—the percentage of visitors who place items in a shopping cart—was little changed at 9.9%.

Comparing the second quarter of 2010 to the first quarter of the year, MarketLive reports:

  • Revenue was up 1.1%
  • Visits were down 6.7%
  • Conversion rate was essentially unchanged
  • Abandonment rate was 1.15% lower
  • 1-and-out rate went up 7.7%
  • Engagement rate declined 2.3%.

The quarterly report compares only retailers that were clients of MarketLive in both the recent quarter and the same quarter a year earlier and that agree to provide MarketLive with access to analytics data. The 70 retailers in the study are thus a subset of the retailers served by MarketLive, which provides e-commerce software and services primarily to midsized specialty retailers.

comments powered by Disqus




From The IR Blog


Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...