Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
The tools shows shoppers what their friends have purchased on merchant sites.
New York, NY - TurnTo Networks, a leader in social commerce, today announced the general availability of the TurnTo social commerce suite, providing online retailers with next-generation social shopping tools. The new social commerce suite provides a top-to-bottom upgrade of TurnTo's award-winning social merchandising product, currently in use by over 35 online stores, and adds the new social purchasing sharing product to the line-up.
TurnTo customers already live with the new Social Commerce Suite include JomaShop.com, ScentsandSprays.com, SportsFanfare.com, ROASTE.com, ArtfulWears.com, ClubFurniture.com, DogIDs.com, ConcordSupplies.com, ePartyUnlimited.com, DigitalGiftStore.com, DigitalKitchenStore.com, SEIDiamons.com and others.
The new TurnTo Social Commerce Suite was developed based on input from shoppers and merchants gathered during the successful year-long deployment of the first-generation system. Built from the ground up to meet the needs of online retailers, the applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers - social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews.
"As an online retailer that has already had great success with TurnTo since Q1 2009, we are very pleased with the strides it has made with the new Social Commerce Suite and are excited to bring new levels of personalization to the shopping experience for our customers, " says Amy Gordon, founder and CEO of ArtfulWears.com.
TurnTo's social merchandising product runs directly on a merchant's site, showing shoppers what their friends have purchased there, which leads to increased conversion rates, order size, and repeat purchases. Enhancements in the new version include:
New levels of personalization
Engaging new designs for product display
Simplified friend-connection and opt-in sharing models
Scalability to handle the largest purchase data sets while meeting the response time requirements of the most demanding sites
API-based access to friend lists and news story publishing through Facebook, Twitter, LinkedIn, Google, Yahoo, Microsoft, AOL, Mac and others
With TurnTo's new social purchase sharing product, online retailers can now turn every purchase into an opportunity to create new customers. Built into the order confirmation page of e-retail sites, TurnTo social purchase sharing encourages buyers to share the news of their purchases with their friends on social networks. As social networks develop into an important traffic source for e-commerce leaders, social purchase sharing allows stores to effectively utilize the power of this channel. And TurnTo social purchase sharing puts stores, rather than the social networking sites, in control of its customers' data.
"We take great pride in announcing the general availability of the TurnTo social commerce suite ahead of schedule and with many customers already live. It's been through its shakedown cruise and is now ready for broad deployment," says George Eberstadt, CEO of TurnTo Networks. "We're particularly thrilled at the positive feedback from customers who have already made the upgrade from our first generation system. They are telling us that the social commerce suite adds a much needed personal touch to the online shopping experience that goes beyond reviews and ratings from strangers."
TurnTo provides Social Commerce applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies, including Tabcom, CompUPlus, and Jomashop, use TurnTo's Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.