In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
The Army & Air Force Exchange Service is now offering exclusive promotions to shoppers.
The Army & Air Force Exchange Service, which sells merchandise to U.S. military personnel and their families through catalogs, military base stores and its online store, is now offering promotions through text messages.
Through AAFES’ Mobile Marketing program, shoppers can sign up by texting “AAFES” to 95613 and receive three to four promotions per week such as “10% off online purchases” or “netbooks for $139.” Shoppers can redeem the discounts online by entering in the texted promo code during checkout.
“We want to reach out to military shoppers in the way they feel comfortable receiving information, and, since this is an opt-in service, the people who receive them want to be engaged through this medium,” says David Haning, chief of customer relationship marketing, for AAFES, No. 75 in the Internet Retailer Top 500 Guide.
The program was first tested about two years ago and launched in the continental U.S. in April. So far about 10,000 people have signed up, AAFES says.
In addition to its mobile text messaging program, AAFES has been posting coupons and promotions on its Facebook page which has about 22,000 fans.