Justin Bieber, Madonna and Kim Kardashian-West tweeted about the launch of EDbyEllen.com.
Anne Zehren comes to the social shopping site from children’s media group.
Social shopping site Kaboodle.com has named Anne Zehren CEO. She succeeds Manish Chandra, Kaboodle's founder and CEO, who Kaboodle says is leaving to pursue new business opportunities.
Zehren previously served as president and chief operating officer of Common Sense Media. The non-profit group focuses on media and entertainment for children. She increased revenues 100% and oversaw spearheaded licensing deals with such companies as Facebook, Comcast, Time Warner, Best Buy Co., Fandango, Yahoo! and Google Inc., Kaboodle says.
Zehren also worked as president of Current TV, and had jobs at Newsweek magazine and NBC.
"We are thrilled to have Anne join us at such an exciting time for the company," says Kenneth Bronfin, president of Hearst Interactive Media; Hearst Corp. bought Kaboodle in 2007. "Anne's expertise in launching and building profitable media and Internet businesses, and her extensive background in women's brands, makes her a perfect leader to build upon Kaboodle's dramatic organic growth over the past four years."
Kaboodle in late July launched a members-only service called PopPicks that enables shoppers to vote on the most desirable products, which then are offered for sale at a discount.