August 1, 2010, 12:00 AM

Mobile grabs consumers’ attention

Two new studies show consumers respond to mobile marketing and use their phones in many ways, especially young adults.

Lead Photo

More and more consumers own web-connected mobile phones and they are becoming more attuned to receiving mobile marketing messages. 27% of U.S. consumers say mobile marketing programs have influenced their decisions to buy products in physical stores, according to a Harris Interactive Inc. study conducted for 1020 Inc.’s Placecast advertising service. And 11% of U.S. adults who own a mobile phone have used one to make a purchase, according to a study conducted by Princeton Survey Research Associates International for the Pew Internet & American Life Project. The rate is highest, at 20%, among consumers ages 18-29, the Pew study reports.


Click Here to view the Internet Retailer August 2010 Webselling Stats Charts.

comments powered by Disqus




From IR Blogs


Don Davis / E-Commerce

Is China still an online opportunity for Western brands?

On the ground, China’s economy looks quite strong. And Chinese consumers crave Western goods.


Barry Shteiman / E-Commerce

Three things all retailers need to know in the data breach age

Hackers often use stolen credentials to break into networks. There are tools that can spot ...