The online apparel retailer’s filing for Chapter 11 bankruptcy protection has drawn several potential suitors, including rapper West and music executive Damon Dash, Karmaloop ...
Two new studies show consumers respond to mobile marketing and use their phones in many ways, especially young adults.
More and more consumers own web-connected mobile phones and they are becoming more attuned to receiving mobile marketing messages. 27% of U.S. consumers say mobile marketing programs have influenced their decisions to buy products in physical stores, according to a Harris Interactive Inc. study conducted for 1020 Inc.’s Placecast advertising service. And 11% of U.S. adults who own a mobile phone have used one to make a purchase, according to a study conducted by Princeton Survey Research Associates International for the Pew Internet & American Life Project. The rate is highest, at 20%, among consumers ages 18-29, the Pew study reports.
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