August 1, 2010, 12:00 AM

Mobile grabs consumers’ attention

Two new studies show consumers respond to mobile marketing and use their phones in many ways, especially young adults.

Lead Photo

More and more consumers own web-connected mobile phones and they are becoming more attuned to receiving mobile marketing messages. 27% of U.S. consumers say mobile marketing programs have influenced their decisions to buy products in physical stores, according to a Harris Interactive Inc. study conducted for 1020 Inc.’s Placecast advertising service. And 11% of U.S. adults who own a mobile phone have used one to make a purchase, according to a study conducted by Princeton Survey Research Associates International for the Pew Internet & American Life Project. The rate is highest, at 20%, among consumers ages 18-29, the Pew study reports.

 

Click Here to view the Internet Retailer August 2010 Webselling Stats Charts.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

FPO

Thom O'Leary / E-Commerce

Five ways to buy valuable time for a replatforming project

Fast-growing retailers are often racing against the clock as they move from one e-commerce platform ...

Advertisement