July 28, 2010, 3:18 PM

Opportunity knocks for merchants who embrace optimization

(Page 2 of 2)

 Natural search has a natural attraction because of its lower cost for smaller web retailers such as SophiasStyle.com, on online children’s apparel retailer. The company gets about 70% of its traffic from natural search, says Belinda North, president. “Natural search helps us level the playing field against the big companies like Gap and Gymboree. People are typing in longer and longer search terms and that’s an opportunity for us to get some traffic. We sell really specific, boutique items.”

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

FPO

Matt Dion / E-Commerce

5 reasons retailers need a chief digital officer

Hamstrung by legacy technology? Are IT and marketing always squabbling? Those are signs you need ...

Advertisement