The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
American Eagle Outfitters offered free shipping to customers unable to shop online last week.
American Eagle Outfitters Inc.’s three youth-focused apparel brands—American Eagle Outfitters, Aerie and 77kids—were unable to sell online for three days last week.
The retailer’s brands, all of which are featured online through the main web site AE.com, were down from approximately 5 p.m. Eastern time on Monday, July 19, until approximately 6 p.m. on Thursday, July 22, according to Gomez, which monitors the performance of web sites as a division of Compuware Corp.
American Eagle, No. 51 in the Internet Retailer Top 500 Guide, posted a notice to site visitors during the downtime: “We’re making updates to our sites. Free shipping on us when we’re back, through Monday, July 26.”
IBM Corp., which provides web site hosting for American Eagle, worked with the retailer last week to get its sites back online by Thursday evening, a spokesman for IBM says. He declined to provide more details.
The retailer did not reply to requests for comment.