July 26, 2010, 12:26 PM

PowerReviews appoints a Wal-Mart executive to lead sales and marketing

Cathy Halligan has held multiple e-commerce jobs for the retailing giant.

Lead Photo

Cathy Halligan

PowerReviews Inc., which sells rating and reviews technology to online retailers, has appointed Cathy Halligan as senior vice president of sales and marketing, a new position. Halligan had worked as vice president of marketing development, global e-commerce, for Wal-Mart Stores Inc., No. 6 in the Internet Retailer Top 500 Guide. 

“I will be leading the company’s continued rapid customer and revenue growth,” Halligan says. “I will also be responsible for new market opportunities and social commerce  solutions.”

She also has worked as chief marketing officer and vice president of multichannel integration for Walmart.com, and in executive positions at retailers Williams-Sonoma Inc., No. 26 in the guide, and Blue Nile Inc., No. 58, and The Gymboree Corp., No. 301.

Halligan reports to Pehr Luedtke, CEO of PowerReviews.

“Cathy’s extensive background in retail, understanding of world class and emerging brands, and depth of her leadership make her uniquely qualified to further accelerate the PowerReviews marketing and sales efforts,” he says.

comments powered by Disqus




From The IR Blog


Mollie Spilman / Mobile Commerce

How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ...


Margot da Cunha / E-Commerce

5 tips for holiday success when advertising on Facebook

Stop wasting money on non-converting keywords, use Facebook’s targeting tools, and more.