Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index gained 6% for the week.
E-commerce stocks surged last week, but it had little to do with the earnings reports from Amazon.com Inc. and eBay Inc.
Though Amazon’s Q2 sales grew 41% year over year, its stock only gained 0.32% last week as analysts worried about the No. 1 e-retailer’s rising costs. A 12.6% increase in merchandise sales on eBay’s marketplaces earned eBay a 4.98% lift in its stock price for the week—not bad, but below the overall 6.04% rise in the Internet Retailer Online Retail Index, which tracks the stocks of 25 e-retailers and e-commerce technology providers.
Leading the way for the week were live chat technology provider LivePerson and e-retailers Vitacost, Overstock, Blue Nile and Bidz.com, all of which posted double-digit gains for the week.
It was also a strong week for the stock market as a whole, although broader indexes did not keep pace with the Online Retail Index. The Dow Jones Industrial Average gained 3.24% and the Standard & Poor’s 500 Index advanced 3.55%.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• LivePerson, 18.7%
• Vitacost, 17.2%
• Overstock, 13.5%
• Blue Nile, 10.7%
• Bidz.com, 10.6%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
• Netflix, -9.0%
• PetMed Express, -8.7%
• NutriSystem, -1.3%
• Amazon, +0.32%
• 1800Flowers.com, +1.9%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.