Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Sales of messenger bags and luggage were especially strong at eBags.com in the past year.
EBags, an online retailer of luggage, handbags, laptop cases and backpacks, posted a 13% year-over-year rise in sales for its fiscal year ended June 30.
The retailer, No. 117 in the Internet Retailer Top 500 Guide, said messenger bags and luggage sales rose 26% and 23% respectively. Brands showing strong growth over last year include B. Makowsky, Timbuk2, Samsonite, and Baggallini.
"It's a tribute to the eBags team that we kept our focus and delivered such strong financial performance during a very challenging retail period,” eBags CEO, Vince Jones says. “Our customers continue to respond to our emphasis on providing the best assortment combined with an exceptional customer experience."
EBags.com also announced it now has more than two million customer reviews on its web site.
"Shoppers tell us how important customer reviews are to the eBags shopping experience and they recognize that it's one of the key elements setting eBags.com apart from other sites” says Nancy Behrendt, vice president of of merchandising. “We're always amazed at the quality of customer reviews and the time people take to describe what they like and don't like about their bag."