The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Jeffrey Marshall will oversee the retailer's technology, fulfillment and operations divisions.
Rue La La, an invitation-only private sale e-commerce company, named former Kohl’s Corp. executive Jeffery Marshall chief operating officer.
Marshall will oversee the retailer’s technology, fulfillment and operations divisions. He will report to Ben Fischman, CEO of Rue La La, No. 103 in the Internet Retailer Top 500 Guide.
Marshall previously worked as senior vice president and chief information officer of Kohl’s. Before that, he worked at Men's Wearhouse, where his titles included senior vice president and chief information officer, president of the corporate apparel division, vice president and chief information officer and vice president of information and technology.
"Jeffery Marshall is a powerful addition to the Rue La La management team,” says Fischman. “His experience in building world-class infrastructure for retail and non-retail brands makes him uniquely poised to meet the demands of this dynamic business. As Rue La La's chief operating officer, he will have the opportunity to marry his experience with the energy of the private sale business, yielding an immediate impact on Rue La La's business."