The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
The comparison shopping site purchases an online product recommendation research engine.
Comparison shopping site NexTag.com has purchased online product recommendation research engine Wize.com. The purchase price was not disclosed.
NexTag says it will combine its price comparison services with Wize’s review content to expand the range of shopping services it offers consumers and the marketing opportunities it offers merchants that list on NexTag.
Since launching in late 2006, Wize says it has aggregated more than 6 million product reviews on more than 1 million products. The site is designed to help consumers find the products that meet their needs and are in their price ranges.
Wize will keep its offices, employees and management team in Burlingame, CA. Tom Patterson, Wize president and CEO, will report to Scott Simmons, NexTag president.
The Wize transaction is one of a series of moves, including acquisitions, global expansion and aggressive recruitment, planned by NexTag and being driven by CEO Jeffrey Katz and the NexTag management team, the company says.
NexTag says more than 30 million people a month use its site to research and compare products and services online. The company operates comparison shopping sites in the U.S., U.K., France, Germany, Spain, Italy, Australia and Japan.