The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
Freelancer.com has purchased Freemarket.com and will use it to sell digital goods to businesses.
Freelancer.com, which provides a marketplace for freelance workers, has purchased startup Freemarket.com and launched it as an online source of digital content for small businesses.
"This is a giant step for us," says Matt Barrie, CEO of Australia-based Freelancer.com. “Freemarket.com essentially doubles the options a small business person has for getting things done online. For example, a small business might choose to purchase a web site template from Freemarket.com and have it customized by a freelancer from Freelancer.com.”
Freemarket.com will offer such digital content as stock logos, web site templates, stationery, images, sounds clips and three-dimensional models, Freelancer.com says. Freemarket.com has been operating in beta mode for a few weeks, and during that time more than 5,000 items have been uploaded, according to Freelancer.com.
The company cites an estimate by investment bank Piper Jaffray that $6 billion in virtual goods will be bought online by 2013, of which $2.5 billion will be purchased by U.S. buyers.
Freelancer.com did not disclose the purchase price for Freemarket.com.