A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Self-service application enables merchants to launch their own mobile stores.
BOULDER, CO. JULY 14, 2010 — mShopper®, an emerging leader in mobile commerce, today announced a beta test of its self-service, SaaS, B2B Mobile Commerce Platform™. mShopper’s goal, according to company officials, is to allow retailers of all sizes to design and launch a customized mobile commerce application in hours, not months.
mShopper emphasizes the overall simplicity of its platform. Merchants follow a self-service wizard to upload their existing product data feeds, design custom branded mStores™, merchandise their hot deals, market their mStore with text alerts, and measure performance using built-in analytics. A fully versioned iPhone, Blackberry, and Android compatible mStore can be launched, according to mShopper, in under two hours, without any development, technical resources, or up-front investment.
mShopper’s CEO, David Gould, commented on a recent Forrester Research study. “The report found that 74% of the surveyed retailers had a mobile strategy or had plans to develop one, and spent an average of $170,000 to launch a mobile site.” Mr. Gould continued: “mShopper can launch an elegant mobile commerce solution for merchants in hours for less than $100. We save retailers tens of thousands of dollars of unnecessary investment and guarantee that they can have a store now, in time for the current back-to-school season.”
According to Mr. Gould, “mShopper’s mission is to generate mobile revenues and ROI for its merchants, not just build them an mStore. At the end of the day, it’s not about technology enablement; it’s about sales. In fact, our pricing is structured so that we really only get paid when we succeed in driving sales and ROI for our merchants.”
The company points out that its Mobile Commerce Platform includes a suite of self-service marketing tools that merchants use to promote their stores. GetFirstDibs™ represents mShopper’s patent-pending, SMS-based, consumer outreach tool. It allows merchants to build a database of fully permissioned mobile numbers and then send mobile alerts and special offers to this opted-in consumer group. In addition to mobile website creation, mShopper will provide merchants with downloadable apps available from the popular app stores: Apple, Android, and Blackberry.
“I knew I needed a mobile store to sell to my on-the-go moms, and mShopper made it easy to go mobile,” noted Heather Burns, founder of baby products retailer SmartMomma and beta program participant.
mShopper’s beta program began in May in partnership with MerchantAdvantage. It launched with retailers representing electronics, apparel, automotive, home furnishings, and beauty products. Beta merchants include Beach Camera, SmartMomma, and Surfside Sports, among others. At the conclusion, August 1, full commercial implementation will follow to provide merchants custom mStores before Q4.
“Our timing is perfect,” Mr. Gould added. “Most retailers understand that their shoppers are spending considerable time researching products on their mobile phones. However, only 12% of the top 500 Internet retailers have optimized their sites for mobile phones. This represents a huge growth opportunity.”
“Until now, going mobile has been incredibly difficult,” Mr. Gould continued. “Retailers had to contend with the complexity of platforms, interfaces, and browsers; not to mention the unique needs of their easily distracted, multi-tasking mobile shopper. mShopper took these challenges into account when creating the Mobile Commerce Platform.” In conclusion, he added: “We love our clients and love making money for them. We cannot wait until the 2010 holiday season.”
A Boulder, Colorado-based mobile technology leader, mShopper offers a patent-pending Mobile Commerce PlatformTM in a self-service, SaaS application. Utilizing this platform, any merchant can launch a custom-branded, fully versioned mobile commerce store in hours (not months). All the tools for marketing, merchandising and promoting the new mobile presence are built into the platform. Learn more at www.MobileCommerceMadeEasy.com and on Twitter @MCommerceMadeEZ.
MerchantAdvantage is a leader in eCommerce tool-based solutions for data manipulation, feed management, analysis, and distribution for mid-sized to Internet Retailer 1000 companies and third party companies. Merchants, marketing agencies, and service providers use MerchantAdvantage to put product catalogs in front of consumers to convert them into customers using multiple marketing avenues.
About Beach Camera
The latest in photography and home electronics since 1983, Beach Camera is where the customer always comes first!
SmartMomma is an online baby products retailer, with a physical store location and headquarters located in Raleigh, NC, and concentrating in the sale of baby gear, furniture, toys, and accessories.
Surfside Sports is the premier action sports retailer online and carries clothing, wetsuits, snowboards, skateboards, surfware, shoes, accessories, and top brands like Rip Curl, Volcom, Billabong, Vans, RCVA, and many others.