Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Business was brisk in June for Abercrombie & Fitch thanks to bigger web sales.
Business was brisk in June for Abercrombie & Fitch Co. thanks in large measure to bigger web sales.
For the five weeks ended July 4, Abercrombie, No. 65 in the Internet Retailer Top 500 Guide, posted:
- An increase in e-commerce sales of 54.4% to $26.1 million from $16.9 million. Year-to-date web sales are up 40% to $114.1 million from $81.5 million in January through June in 2009.
- Total sales grew 22.7% to $277.2 million from $225.9 million. Year-to-date total sales are up 15.5% to $1.163 billion from $1.007 billion in January through June in 2009.
- Comparable-store sales increased 9%.
- International sales grew year over year 88.5% to $49.4 million from $26.2 million. Year-to-date international sales are up 94.5% to $205.2 million from $105.5 million in January through June in 2009.
Internet Retailer calculates the web accounted for 9.4% of Abercrombie’s June sales compared with 7.5% in the prior year.