The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The Internet Retailer Online Retail Index gained 4.47% last week.
The Internet Retailer Online Retail Index did not fare as well as the broader stock market last week, but the index of 25 e-commerce stocks still gained 4.47%.
The market as a whole did even better in a bounceback week on Wall Street: the Dow Jones Industrial Average gained 5.28% and the Standard & Poor’s 500 Index advanced 5.42%.
Only one of the stocks tracked by the Online Retail Index lost ground last week—online jewelry retailer Bidz.com, which declined 8.6%.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
- ATG, 11.6%
- 1800Flowers.com, 10.0%
- Akamai, 9.9%
- Netflix, 9.8%
- Blue Nile, 7.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
- Bidz.com, -8.6%
- Keynote Systems, +0.3%
- NutriSystem, +0.7%
- Systemax, +1.4%
- U.S. Auto Parts Network, +1.5%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.