July 12, 2010, 4:45 PM

Sweet spot for apps

Fandango’s Yi to explain how ticketing company developed its mobile app.

Lead Photo

Jessica Yi, Fandango vice president, product development

It’s one thing for a company to put out a mobile app, but developing one that consumers embrace and use in great numbers is something else. Jessica Yi, vice president, product development for Fandango and Movies.com, will illustrate how businesses can hit that sweet spot when she explains how Fandango created its movie ticket mobile app.

She will speak in a session entitled Fandango's approach to the anywhere, anytime buyer at Internet Retailer’s Mobile Conference Forum 2010, Oct. 12-13 at the Hyatt Regency in Chicago.

The Fandango app enables consumers to use their web-enabled phones to display ticketing bar codes that are read by scanners at the movie theater.

"A lot of businesses have moved to the mobile platform, but it's a crowded space,” Yi says. “Increasingly, it is imperative that your value proposition be messaged clearly and simply. How is the mobile experience adding to the relationship you have with your customers?”

Drawing upon several years of experience in the mobile realm, Yi asserts that making that determination is a key to creating winning apps. Companies looking to launch apps that will truly help build businesses need to start by listening carefully to what their customers want, she says.    

“In this session, I hope to share how we look at customer needs and let that drive how we prioritize our time and resources to deliver as much value as we can in a landscape of growing complexity," Yi says.

Why the editors asked Jessica to speak

Jessica Yi leads the strategic planning, development, and management of all product-related initiatives for Fandango and Movies.com. Jessica joined Fandango in 2006 and has overseen the growth of Fandango's ticketing business across the web and emerging platforms, including mobile applications. Prior to joining Fandango, Jessica was program manager and director of information architecture at Sapient, a business technology consulting firm. Jessica has been creating web application architectures and online customer experiences since 1996.


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