Retailers shift their ad spending from TV, radio and print ads to digital ads.
Steven Fund comes from Procter & Gamble.
Staples Inc. has named Steven Fund senior vice president of global brand marketing. The appointment takes effect today.
Fund oversees the creative, financial, operational and strategic aspects of Staples’ global brand marketing efforts. He reports to Mike Miles, the retailer’s president and chief operating officer.
Staples Inc. is No. 2 in the Internet Retailer Top 500 Guide.
Fund previously worked as a global marketing director for Procter & Gamble’s global business unit. He oversaw the Fusion and Mach3 brands.
"Steve brings 20 years of world class brand management, marketing and advertising experience that will help further Staples recognition as the leading office products and services company," says Miles. "With continued global growth, Steve will guide Staples' efforts to reach businesses with our promise to make buying office products easy, while enhancing our reputation as one of the world's premier brands."