While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The retailer adds to its merchandising and food and wine teams.
Members-only site Hautelook has named Arthur Lewis general merchandising manager, Tim Davis director of men’s merchandising and Vicky Kalish director of food and wine.
The hires come on the heels of the 2.6 million member site’s June announcement that it raised $31 million in funding.
HauteLook.com, No. 191 Internet Retailer Top 500 Guide, says it will use the money to fund a series of new business development, marketing and web site development initiatives, including plans to grow the number of private sales it conducts each month by 10% to 20% to around 250.
Lewis will be responsible for setting the strategic direction for profitability, team development and sales of women and men’s apparel, accessories, beauty, kids’, home, food and wine product categories. Before joining HauteLook, Lewis worked at Gap Inc., most recently
, as senior vice president of adult merchandising, Old Navy Division.
Davis will lead the re-launch of Hautelook’s men’s business later this summer and will be responsible for attracting new men’s brands to the site and creating male-focused sale events throughout the year. Davis previously was a buyer for Neiman Marcus’ men's designer collections and men's contemporary sportswear.
Kalish will be responsible for launching and merchandising HauteLook’s newest category—gourmet food and wine. Prior to joining HauteLook, Kalish was director of special markets for Octopus Publishing Group, where she worked on creating and selling food, wine and home lifestyle books.
HauteLook also recently hired Andrea Braun, from Bloomingdale’s, and Mary Beth Boyle, from Macy’s, who will work on the women’s ready to wear teams in New York and Los Angeles, respectively. They will report to Chris Lepold, who was recently promoted to senior vice president and will oversee the ready to wear team.
HauteLook, which was founded in 2007, generated an Internet Retailer-estimate of $61.5 million in web sales in 2009.