July 12, 2010, 1:53 PM

Orbitz hires an eBay executive

The travel site names Chris Orton chief marketing officer.

Lead Photo

Chris Orton, Orbitz chief marketing officer

Orbitz Worldwide Inc. named Chris Orton chief marketing officer.

Orton previously worked as senior director of Internet marketing at eBay Inc., where he managed the online marketplace’s paid search, shopping comparison, search engine optimization, affiliates and display marketing channels. 

"Chris is an absolute leader in developing algorithmic approaches to online marketing and customer relationship management,” says Barney Harford, Orbitz Worldwide president and CEO. “We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization."

comments powered by Disqus




From The IR Blog


Mollie Spilman / Mobile Commerce

How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ...


Margot da Cunha / E-Commerce

5 tips for holiday success when advertising on Facebook

Stop wasting money on non-converting keywords, use Facebook’s targeting tools, and more.