July 12, 2010, 1:53 PM

Orbitz hires an eBay executive

The travel site names Chris Orton chief marketing officer.

Lead Photo

Chris Orton, Orbitz chief marketing officer

Orbitz Worldwide Inc. named Chris Orton chief marketing officer.

Orton previously worked as senior director of Internet marketing at eBay Inc., where he managed the online marketplace’s paid search, shopping comparison, search engine optimization, affiliates and display marketing channels. 

"Chris is an absolute leader in developing algorithmic approaches to online marketing and customer relationship management,” says Barney Harford, Orbitz Worldwide president and CEO. “We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

FPO

Philip Masiello / E-Commerce

3 reasons retailers fall short in email and social marketing

Reason one: They’re constantly trying to sell their customer, rather than to help and engage ...

Research Guides

Advertisement