July 12, 2010, 4:29 PM

Ace Hardware names a digital marketing executive

Jeff Gooding will oversee AceHardware.com’s digital and mobile marketing.

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Ace Hardware Corp. has a new digital marketing director.

As the new director of consumer marketing for Ace Hardware, Jeff Gooding will oversee all aspects of creative advertising, media buying, public relations, AceHardware.com, digital and mobile marketing, the retailer says.

Gooding, who has nearly 20 years of corporate and agency marketing experience, was previously the senior vice president of marketing and group account director for Revolution Marketing. Gooding also worked at Bally Total Fitness, General Motors Corp., Championship Auto Racing Teams Inc., Lee Hill Inc., Royal Crown Co. and Sports/Celebrity Incentives Inc.

Ace Hardware is No. 481 in the Internet Retailer Top 500 Guide.

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