July 7, 2010, 1:11 PM

Online credit provider eLayaway goes public

The company opened at $1 a share.

Lead Photo

Online credit provider eLayaway Inc. today began trading as a public company.

Shares of the company, which will trade under the symbol ELAY, opened at $1.

“Exposure to the capital markets will not only help us grow our business but will also help us reach millions of consumers and merchants that are in desperate need of affordable payment solutions like that now offered by eLayaway,” says Douglas R. Salie, eLayaway CEO.

ELayaway is an alternative payment method that allows consumers to pay for an item over time, receiving the item once full payment is received. Merchants pay nothing for the service, while consumers pay a fee of 1.9% of the purchase amount.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Rochelle Bailis / E-Commerce

Nordstrom vs. Macy’s: a department store showdown

Not only does Macy’s attract more online traffic, more of that traffic comes from mobile ...

FPO

Jaysen Gillespie / E-Commerce

Be a smart marketing Cupid in February to maximize sales

Campaigns optimized for smartphones will capture more last-minute sales and keep in mind that shoppers ...

Research Guides

Advertisement