July 7, 2010, 1:11 PM

Online credit provider eLayaway goes public

The company opened at $1 a share.

Lead Photo

Online credit provider eLayaway Inc. today began trading as a public company.

Shares of the company, which will trade under the symbol ELAY, opened at $1.

“Exposure to the capital markets will not only help us grow our business but will also help us reach millions of consumers and merchants that are in desperate need of affordable payment solutions like that now offered by eLayaway,” says Douglas R. Salie, eLayaway CEO.

ELayaway is an alternative payment method that allows consumers to pay for an item over time, receiving the item once full payment is received. Merchants pay nothing for the service, while consumers pay a fee of 1.9% of the purchase amount.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Smyth / E-Commerce

How online retailers can price for profit in the age of data

The first step to eradicate price warfare in the retail industry is to widen the ...

FPO

Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...

Advertisement