Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retailer launches Spanish and German versions of its e-commerce site.
Perricone MD, a manufacturer and retailer of skin care products and dietary supplements, has launched Spanish and German versions of its e-commerce site to expand its international reach.
With its Spanish site, Perricone hopes to appeal to Spanish-speaking consumers in the U.S. and Latin America, says Neil Kjeldsen, vice president of e-commerce. Expanding its Latin American influence is particularly important, he says, since many of those countries have growing middle classes and are experiencing economic growth.
The German site is aimed at expanding the retailer’s brand presence beyond its existing site in the United Kingdom, www.perriconemd.co.uk, which had previously been its only international site , says Kjeldsen. Bolstering Perricone’s name recognition is particularly important in Germany because the manufacturer and retailer plans to aggressively market its products on television shopping network QVC’s German-language shopping network and web site.
The retailer worked with technology vendor MarketLive Inc. to launch the new sites.
“MarketLive’s multi-language, multi-site capabilities allowed Perricone MD to expand our business outside the U.S. to take advantage of international trends such as faster growth and customers that want to purchase advanced skin care products,” says Kjeldsen.