Retailers shift their ad spending from TV, radio and print ads to digital ads.
Mobile commerce is becoming so important to retailers’ marketing plans that the title director of mobile commerce is starting to appear in organization charts.
Tim McCauley of Walgreen Co., one of the first retailing executives to fill the position of mobile commerce chief, will explain during his Featured Address at the Mobile Commerce Forum in Chicago Oct. 12-13, his involvement in his company's overall strategy, what he deals with on a daily basis and why it's important today for marketers with m-commerce strategies to have an in-house champion dedicated to spearheading efforts in the channel.
"It's no surprise that mobile commerce is growing very rapidly, and Walgreens is no exception,” he says. “Our 7,500 locations throughout the U.S. make mobile commerce a natural fit for our pharmacy and photo businesses, and all of the many other items we sell online and in store.”
McCauley, who will speak on Oct. 13 at 8:30 a.m., says Walgreens recognized the potential in mobile early on, and strives to be a leader in the space by developing technologies and strategies that put more convenience in the hands of customers.
“I'll talk about how we're set up to handle the rapid mobile expansion across channels, divisions and partners while keeping our customers’ convenient shopping experience as our top priority,” he says. “I'll also provide insight into some of our successes."
Why the editors asked Tim to speak
Tim McCauley is the primary mobile advocate for Walgreens and is responsible for its market-leading mobile program spanning Walgreens’ mobile site, mobile apps and text messaging initiatives. As such, he leads the building and execution of a mobile strategy across a large, nationwide, multichannel retailer with diverse customer needs. A veteran of online retailing, he previously led Walgreen’s online efforts and helped Walgreens.com become a $1 billion online retailer.