July 2, 2010, 2:22 PM

Overstock enhances its loyalty program

Consumers can now combine rewards dollars with coupon offers.

Lead Photo

Overstock.com Inc. announced it has added new benefits, such as a cash back incentive and promotions, to its Club O loyalty program.

“We have our ear to the ground to listen to our customers and our customers were telling us that our rewards program wasn’t as good as some other ones out there and we agreed,” says Geoff Atkinson, Overstock.com senior vice president. “It had been a long time since we adjusted it so we put serious thought into and let our customers drive and shape the direction of the program.”

The program offers 5% in reward dollars for each purchase. Customers can redeem those dollars on future Overstock.com purchases, including gift cards. They can also combine those reward dollars with other Overstock.com coupon offers. Previously Club O offered members a 5% discount that excluded certain categories, such as books and media, and members couldn’t combine the discount with an additional promotion.

Members of the program, who pay a $19.95 annual fee, also receive free shipping (although orders comprised solely of books, media, movies or games must be $25 or more to ship for free), as well as additional benefits. 

Among those benefits members receive are:

  • The ability to preview and buy products before they’re generally available on the site.
  • Access to exclusive sales and shopping events.
  • Direct access to the company's Club O Rewards Customer Care Team.
comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...