Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Consumers can now combine rewards dollars with coupon offers.
Overstock.com Inc. announced it has added new benefits, such as a cash back incentive and promotions, to its Club O loyalty program.
“We have our ear to the ground to listen to our customers and our customers were telling us that our rewards program wasn’t as good as some other ones out there and we agreed,” says Geoff Atkinson, Overstock.com senior vice president. “It had been a long time since we adjusted it so we put serious thought into and let our customers drive and shape the direction of the program.”
The program offers 5% in reward dollars for each purchase. Customers can redeem those dollars on future Overstock.com purchases, including gift cards. They can also combine those reward dollars with other Overstock.com coupon offers. Previously Club O offered members a 5% discount that excluded certain categories, such as books and media, and members couldn’t combine the discount with an additional promotion.
Members of the program, who pay a $19.95 annual fee, also receive free shipping (although orders comprised solely of books, media, movies or games must be $25 or more to ship for free), as well as additional benefits.
Among those benefits members receive are:
- The ability to preview and buy products before they’re generally available on the site.
- Access to exclusive sales and shopping events.
- Direct access to the company's Club O Rewards Customer Care Team.