July 1, 2010, 3:02 PM

Pitney Bowes helps Wipro go international

Online shoppers on sites powered by Wipro’s platform can ship to 193 countries.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Pitney Bowes Inc. has agreed to integrate its international shipping technology with the e-commerce technology platform provided by Wipro Technologies. Pitney Bowes, one of several technology vendors integrating its technology with Wipro’s new Digital Customer Experience Platform, provides international shipment expediting technology that shows the cost of processing customs requirements and duties on parcels shipped to 193 countries.When a shopper places an international order on the Wipro e-commerce platform, the Pitney Bowes shipping application figures and displays the shopper’s final cost, including cross-border customs duties and foreign taxes, to ship an order to her final destination, the two companies say.

“As U.S. retailers look for the next level of growth, there is a vast global market they have insufficiently tapped—primarily due to the complexities related to tax and fulfillment,” says Bhanumurthy B M, senior vice president Retail, CPG, Transportation & Government at Bangalore, India-based Wipro Technologies. 

Wipro Technologies, a unit of India-based I.T. and business services company Wipro Limited, is also working with several other e-commerce technology companies in adding functionality to its Digital Customer Experience Platform, a spokeswoman says.

These other companies, which Wipro has yet to name publicly, cover functionality including payment processing, tax calculation, address verification, web analytics, an online shopping cart, and customer ratings and reviews. Wipro is using its own I.T. integration technology and services to combine these applications into its own hosted e-commerce platform, the spokeswoman adds. Wipro clients pay fees based on a site’s volume of traffic and revenue in an on-demand model.

Wipro is building into its e-commerce platform the ability to capture and analyze customer data that covers the frequency and value of customer orders across multiple shopping channels, including orders placed from mobile devices and customer contact centers as well as e-commerce web sites, the spokeswoman says.

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