Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
Travelingo.com provides travelers audio as well as textual translations of foreign languages.
Travelingo.com, a mobile travel web site launched this week by Urban Planet Media Entertainment Inc. and mobile commerce technology developer Siteminis Inc., lets users hear audio translations of common foreign language terms and phrases along with textual translations.
The site has been designed to be accessed via any smartphone while also appearing largely similar to the Travelingo.com web site, says Steve Timpson, president of Siteminis.
Travelingo.com offers translation services from English to 10 languages: Spanish, French, German, Italian, Norwegian, Russian, Mandarin, Cantonese, Japanese and Arabic. It also organizes its common phrases for translation by several categories, including Business, Clothing & Shopping, Emergencies, Food & Dining, General, Greetings, Hotel, Leisure, Numbers & Time, Phone and Transportation.
Travelingo.com charges a flat monthly fee of $4.95 for unlimited use, without requiring users to sign up for more than a month at a time.
All content was developed by Urban Planet, but the translation engine is hosted on web servers operated by Siteminis, Timpson says.
Timpson says it can cost close to $100,000 to develop a mobile commerce site like Travelingo.com, including the full-featured related Internet site. He adds that its mobile platform includes proprietary software developed by Siteminis, which it calls Mobile Direct Software, that is designed to properly render content for any type of mobile phone.
Timpson adds that Siteminis is also working with other companies to develop mobile commerce sites. The company lists among its client base Hotelsonyourmobile.com, Liz Claiborne and Donna Karan New York.