The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
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Stamps.com has built its business since 1999 on enabling a specific kind of integration, that between e-commerce platforms and a major delivery service—the U.S. Postal Service. "It hasn't been easy to integrate with postal shipping in the past," says Jeff Crouse, vice president of marketing at Stamps.com. So that vendors don't have to take on that difficult integration, Stamps.com has done it for them, enabling its 40,000 clients to take advantage of shipping via USPS.
Stamps.com also has integrated its shipping system with such online marketplaces as eBay and Amazon, and the Google Checkout payment service from Google Inc. In addition, its system—which provides retailers with shipping labels, tracking information, address correction and other services—is integrated with about 15 e-commerce shopping carts.
"The continued integration of Stamps.com right into the e-commerce platform is the most important thing we're delivering to make it easier and easier to ship via the postal service," Crouse says.
Easy is better than ever these days, because the growing demands of e-commerce are requiring retailers to deploy—and manage—more and more features on their web sites.