57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
LifePics' online photo books orders boomed in April and May.
Lifepics, which provides photo-finishing services to retailers, says shoppers ordered more than four times the number of its online photo books in April and May 2010 compared to the same period last year.
Photo book orders increased 412%, the retailer says. LifePics did not give specific numbers.
"Photo books provide a greater profit margin for our retailers,” Ken McDonald, LifePics vice president of marketing. “If a retailer can produce a high-quality photo book in-house in an hour, they have leveraged themselves as a more trusted and convenient option than other mail order photo book producers, and set themselves up for exponential profit growth as photo books become more and more popular."
LifePics offers about 3,000 photo book options, and shoppers can pick them up at a retailer or have them delivered to their door. LifePics allows its retailer partners to produce the photo books in-house or send the orders to a qualified wholesaler.