T-Mobile is one of first advertisers to run a 1-minute video ad.
U.S. Internet users watched 34 billion videos last month.
Internet audience measurement company comScore Inc. reports 84.8% of the U.S. Internet audience viewed online video in May. The average U.S. Internet user viewed 186 online videos and the average video lasted 4.3 minutes.
YouTube.com continues as the clear leader, with 144.1 million viewers watching 14.6 billion videos, 101.2 videos per viewer—the first time a site has passed the threshold of 100 videos per viewer since comScore began tracking online video watching. In a distant second place was Hulu, where 43.5 million viewers watched 1.18 billion videos, an average of 27.0 each.
The top sites with videos viewed in millions, according to comScore, were:
- Google sites (primarily YouTube), 14,628.10
- Hulu, 1,174.84
- Microsoft sites, 642.03
- Vevo, 430.26
- Viacom Digital, 346.76
- Yahoo sites, 336.31
- CBS Interactive, 333.19
- Turner Network, 331.90
- Fox Interactive Media, 328.49
- Facebook.com, 245.12
By millions of unique viewers, with average number of videos viewed, the top sites, according to comScore, were:
- Google sites, 144.55, 101.2
- Yahoo sites, 46.03, 7.3
- Vevo, 45.58, 9.4
- Facebook.com, 45.49, 5.4
- Fox Interactive Media, 44.27, 7.4
- Hulu, 43.54, 27.0
- CBS Interactive, 41.03, 8.1
- Microsoft Sites, 39.42, 16.3
- Turner Network, 35.31, 9.4
- Viacom Digital, 34.57, 10.0