Retailers shift their ad spending from TV, radio and print ads to digital ads.
Printing vendor OvernightPrints.com aims to reduce product delivery times.
OvernightPrints.com has added shipping features to its web site that enable customers to select quicker shipping options. The online printing services vendor also has moved its manufacturing facility closer to the hub that United Parcel Service Inc. operates near Louisville KY, in an effort to reduce delivery times.
OvernightPrints.com, No. 172 in the Internet Retailer Top 500 Guide, has added to its web site a shipping guide that allows customers ordering business cards, postcards, posters, marketing materials and similar products to select what the company calls an emergency delivery date. Selecting that option ensures next-day delivery. Customers also can select economy, standard and fast delivery. Delivery times for those options range from two to 13 business days.
Moving its factory closer to the UPS hub will enable OvernightPrints to ensure next-day delivery to customers who upload their designs to the printer by 8 p.m. Eastern time, says a company spokeswoman.
To promote its new shipping abilities, the company has unveiled a new motto: BITGIT. That stands for “buy it today, get it tomorrow.”
The printing services vendor also is about to launch a refer-a-friends program that will award OvernightPrints.com customers $5 credits for each referral they make that ends with a transaction, says a spokeswoman.
OvernightPrints.com had annual sales last year of $73.8 million, up from $65.2 million in 2008, according to Internet Retailer estimates.