Retailers shift their ad spending from TV, radio and print ads to digital ads.
Web sales were up by 2.4% while comparable-store sales declined 1%.
Retail chain bookseller Books-A-Million Inc. reported mixed results for first quarter sales.
For the first quarter ended May 1, Books-A-Million reported:
- E-commerce sales were $5.64 million, a 2.4% increase from $5.51 million in the first quarter of 2009.
- Total sales were $117.0 million, a 1% decrease from $118.2 million.
- Comparable-store sales declined 3.6%.
- Net loss was $2 million, compared with net income of $2.1 million in the prior year quarter.
The Internet accounted for 4.8% of sales for the first quarter, compared with 4.7% in the same period last year, according to Internet Retailer estimates.
“While we continued to face a challenging sales environment during the period, I’m pleased that our ongoing discipline in cost control and inventory management delivered solid financial results,” says Clyde B. Anderson, chairman, president and CEO of Books-A-Million, No. 350 in the Internet Retailer Top 500 Guide.